Is location-based marketing really a trend, or just a fad?

As our roundtable conversation expands, I broach a hot topic to our panelists - Sarah Ortman, senior group manager for consumer and shopper promotions for Clorox, Peter Cole, technology director for digital agency R/GA, and Dorrian Porter, CEO of mobile marketing firm (and longtime GEN WOW sponsor) Mozes, Inc.

The line of questioning: How do you maintain relevancy with location-based services over the long term? And when folks get bored with "checking in" at every restaurant or retail establishment to  get a dinky discount they ought to be getting anyway, will LBS be SOL?

The answers weren't quite what one might expect. 

JUNE 2011 MOBILE ROUNDTABLE (PT 4): LOCATION-BASED MARKETING & A FUTURE BEYOND FOURSQUARE

(Approx: 5:12)

Audio Link:

Download GEN WOW JUNE 2011 MOBILE ROUNDTABLE PT 4

Also Listen to:

Part One: How Clorox Mobilizes CPG Marketing

Part Two: R/GA on Wal-Mart's Mobile Moves

Part Three: An AlwaysOn Favorite Fuels Fandamonium

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes Channel

-----------------------------------------------------------------------

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

"... AN ESSENTIAL READ ..."

“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"

Jordan Atlas
Vice President, Group Creative Director
Digitas

>>> IN STORES NOW - LEARN MORE (AND ORDER YOUR COPY) - HERE <<<

-----------------------------------------------------------------------