Pretty cool: THE ON-DEMAND BRAND joins Seth Godin's POKE THE BOX, Guy Kawasaki's ENCHANTMENT, Jay Conrad Levinson's GUERILLA SOCIAL MEDIA MARKETING and many others on B2C's 2011 Ultimate Summer Reading List.
I'm honored to be included with these and other great names on the list. I consider this my own must-read list this summer, as well.
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
Why just "like" things online when you can "like" them in the physical world, too?
I'm not completely sure how I feel about this new effort from Diesel yet. On the one hand, it extends social media into the physical world - and vice versa - which is a major point in my new book, THE ON-DEMAND BRAND.
On the other hand, my initial reaction was to wonder if sharing clothing items by "liking" them is the single best payoff for QR codes that appear in-store, even with such nice Facebook integration.
In the book, I look at how stores are using QR codes to activate content that enhances the actual in-store shopping experience.
If you've got a person in the store, why not offer up, for instance, runway video of models wearing fashions, or content about the inspirations behind the design, or incentives to place a purchase now - along with the ability to share your potential haul with far-flung friends via social media for instant, real-time feedback?
Still, despite my initial hesitation, I have to say hat's off to Diesel for taking (yet another) a step in the right direction. This is a nice sequel to last summer's Facepark, which similarly extended social media into the physical world (and vice versa) by getting people to actually meet one another in a real world park fashioned after Facebook.
It'll be interesting to see usage rates for this new effort.
However things turn out, kudos to Diesel for innovating in a way that is on-brand, on-target audience and so very much with the times.
What's your take - Diesel's new initiative: "Like" it, or not?
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
This new Pick n' Play game from McDonald's integrates digital outdoor with mobile in a compelling way. It reminds me a bit of the Yahoo Cars racing game in Times Square several years back - but very of the moment. And it drives home a central tenet of THE ON-DEMAND BRAND: Mobile is more powerful activating other media than trying to ape it.
“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"
Jordan Atlas Vice President, Group Creative Director Digitas
(SPONSORED): Last week's iLoop webinar "Mobile Markeitng for QSR & Casual Restaurants" is now available at slideshare.
In this exclusive web event, you'll learn:
• How SMS promotional campaigns, SMS alert groups, mobile coupons, POS redemption of mobile coupons, mobile sites and other mobile marketing initiatives are deployed to increase key marketing objectives for the restaurant industry
• The basics of increasing traffic to restaurants, product awareness and sales using the mobile channel - including real market examples, from simple SMS loyalty group messaging to more advanced CRM data capture and POS transaction redemption
• How mobile is easily integrated into your existing traditional marketing campaigns and direct marketing initiatives for measurable success