Where are the biggest opportunities for retailers to capitalize on mobile marketing?

I went to Matt Harris, CEO of iLoop Mobile, to get his perspective on what's happening in the space - where it's been, where it's headed - and how to move beyond simple mobile coupons to create rich relationship with customers through the mobile channel.

Q&A: MATT HARRIS, CEO, ILOOP (PT 1)

(Approx: 6:06) Audio link:

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"... AN ESSENTIAL READ ..."

“This is an essential read for those of us tasked with connecting and engaging with the elusive 'I want it right now' generation. Anyone interested in not sucking at their jobs should pick this book up immediately!"

Jordan Atlas
Vice President, Group Creative Director
Digitas

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