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Youth Marketing 2011: Mobile Roundtable

Author Rick Mathieson Talks Augmented Reality, Social Media on VoiceAmerica

July 18, 2011
Radio I was a guest for the full hour on Maureen Kedes' show "PR Insider" on Voice America the other day, for a wide-ranging new interview spanning:

• QR codes in advertising & retail

• Augmented reality in brand campaigns

• Why the percentage of Americans using social media is falling - and what it means for marketers

• Hot new trends in mobile apps

• Buzz-building with 3D projection mapping

• The future of social retailing & more

Plus: You'll hear insights from my new book, THE ON-DEMAND BRAND.

RICK MATHIESON TALKS TRENDS IN DIGITAL MARKETING ON VOICEAMERICA RADIO

(Approx 42:47)

Audio Link:

Download Author Rick Mathieson Talks Trends in Digital Marketing on VoiceAmerica

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Posted at 06:21 PM | | Comments (0)

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