Trident Latest to Use QR Talking Heads to Bring Print Ads to Life (Video)
July 26, 2011
Read their lips. That seems to be the order of the day for a growing number of advertisers using QR codes to bring print promotions to life.
I've already posted about how "Reporters Without Borders" has used the technique, and as 2dCode points out, it may very well have been Victor Petit's use of QR codes to do the same thing in his resume that started the whole thing. And given the read-my-lips motif, can a political ad during next year's presidential campaign be far behind?
I haven't decided if I love this new effort as much as the Reporters ad - and I certainly don't want to see this particular gimmick become a full-blown fad. But Trident is running this in a different country, and it does tie nicely to the brand's promise of fresh breath.
And as I mention in my new book, THE ON-DEMAND BRAND, such initiatives aptly demonstrate that mobile indeed makes everything interactive - including an otherwise analog medium like print - as never before possible.
Time will tell if audiences think that the approach lives up to Trident's message.
Fresh or Fetid? You decide - and share your views with us.
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