Q&A: SAP's New CMO, Jonathan Becher (Concl): 'It's Not B2B, It's Person to Person'
July 14, 2011
Some final moments from my recent conversation with Jonathan Becher, SAP's interim CMO.
This time out: His advice for B2B marketers at large companies hoping to make the most of digital marketing and social media - and some important ways social media is being integrated into CRM.
Q&A: JONATHAN BECHER - 'IT'S NOT B2B, IT'S PERSON TO PERSON'
(Approx: 3:36) Audio Link:Download Q&A: Jonathan Becher, SAP CMO, Conclusion
And Don't Miss: Jonathan Becher Pt 1: 'Digital Is Dead'Jonathan Becher Pt 2: Why Top CMOs Don't Get Social Media
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