It's been estimated that only 15 of 143 of the top CMOs and CCOs in the Fortune 100 have active Twitter accounts.

Is it any wonder so many of them don't understand social media?

In part one of my conversation with Jonathan Becher, SAP's interim CMO, we learn about his contention that there is no longer a meaningful distinction between traditional marketing and digital marketing - it's all just marketing.

In part two, I point out that Becher is one of the few top CMOs who are active in social media - and ask whether CMOs can truly understand the new world of marketing if they aren't even involved in it themselves?

Along the way, we'll hear about how SAP is using some of its own solutions to better understand the world of digital marketing.

Q&A: JONATHAN BECHER PT 2: WHY TOP CMOs DON'T GET SOCIAL MEDIA

(Approx 3:17)

Audio Link:

GW Q&A: SAP'S JONATHAN BECHER PT2

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