Dockers Aims For A Facebook Jackpot With Free Pants Slot Machine
August 30, 2011
Levi's Dockers doesn't just want you to "wear the pants," as the brand's slogan goes - it wants you to win them, too.
In a new Facebook effort for the ALPHA(@) Khaki (two words and a symbol we don't usually associate with on another), people who "Liked" the brand today were invited to refresh the page, which became a kind of social network slot machine.
The first person to have the photo strip at the top of the Facebook page spell out "ALPH(@)," grab a screen shot and Tweet it to @DockersKhakis won a free pair of pants. (See web capture, above.)
According to Ad Age, new promotions will be held weekly.
But needless to say, Levi's won't be calling anybody a Lucky(R) Winner.
Bottom line: A nice, simple way to use Facebook's basic page features.
But what's your view? Too beige by half? Or the perfect fit?
Read more, here.
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