Mobile Roundtable (Pt 4): Mobile Marketing's Role in Super Bowl 2012
Mobile Roundtable (Concl): AMEX: The Ultimate Mobile Marketing Platform?

'The Fades' Animated QR Code TV Commercial

This is an interesting approach to use QR codes to tease a new show.

I'm not completely sure I'd scan it, but this could be an outstanding way to reach certain audiences.

Either that, or the show may live up to its name very quickly. 

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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A good one ,personally think this is better than the qrcodes on the roofs that are visible on a google map. This commercial particularly takes one step beyond the usual send a text to "code"


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