Tough Love: VW Uses Mobile AR To Launch Beetle (Video)
Anticipation: Heinz Augments Mobile Reality To Wow In-Store Shoppers (Video)

Bacardi Real-Time 3D Projection Mapping Coolness (Video)

 

Is that a dragon ripping through that building over there? 

It appears Bacardi is the latest brand to put projection mapping on the map, here with a very cool implementation in Amsterdam. Here, you even have the ability to submit photos for use in the projection.

Seems like an digital outdoor kind of week here at GEN WOW. But when there's so much coolness happening at once, we just can't help ourselves.

But what's your view? Is Dragon Berry berry cool - or just a drag?

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Comments

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)