Q&A: Ben Zifkin, CEO of Hubba: One Mobile Marketing Dashboard To Run Them All (Pt 1)
October 31, 2011
If it delivers on its promise, the word Hubba may soon be on the lips of marketers everywhere.
I recently met with Ben Zifkin, CEO for the Toronto-based startup, as he was making fund raising rounds in Palo Alto. We'd chatted via Twitter on-and-off for months and it was nice to finally get a read on what he's been working on. It sounds very promising.
In short: Hubba is a kind of cloud-based dashboard solution where ad agencies and brand marketers can literally shape what a mobile user sees when searching on Google, checks-in to Foursquare, scans a QR code, activates Shopkick, logs onto Facebook, or otherwise engages with the mobile medium - in real time.
So imagine marketers at a retailer like Macy's or a brand like Coca-Cola deciding to run a promotion just for the next hour, to anyone activating Foursquare Radar, or conducting a Google search, or checking-in on Shopkick, or scanning a Coke bottle within a certain geographic location.
Marketers post once and publish on every platform. All from a single dashboard, in real time. No special apps for the end user. No special tools - other than a cloud subscription - for the marketer.
In fact, it even gets better from there - including mcommerce and social media components.
Over the next few days, we'll talk to Zifkin about this intriguing new solution - now in beta - and what it could mean to how marketers and media teams run their mobile marketing operations.
Hubba, indeed.
Q&A: BEN ZIFKIN, CEO OF HUBBA (PT 1): THE ULTIMATE MOBILE MARKETING DASHBOARD (PT 1)
Use Player or Click Here to Download: Q&A: Ben Zifkin, CEO of Hubba (Pt 1)
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