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Pop Star Matt Hunter Rocks With Wristband QR Codes (Video)


Why just scan a QR code when you can wear one, too?

Who knows if QR codes are the most elegant or cool way to do this. But the idea, powered by Skanz, of enabling musicians (and brand sponsors) to link concert goers to exclusive content - and enabling fans to build their own scanable profiles - is superb.

As it happens, the demographics of QR codes - 1/2 of all code scans come from people between the ages of 18 and 34 (53.4% of all scans, according to comScore), and the young people who scan tend to come from wealthy families.

So here the band/brands get something, and the fan gets something they can use on their own, fitting nicely into their digital lifestyles.

With apologies to Hunter's Latin Pop motif, Rock on.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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