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Heineken Seeks Buzz From Augmented Reality (Video)


Heineken is augmenting your music weekend.

In new print ads powered by Blippar, a nod to augmented reality helps the ads come to life when scanned with your mobile phone - and then links users to exclusive content on the bands featured at a music festival in Dublin.

I always crack up when these videos show people scanning AR markers with their iPads. In reality, people probably wouldn't do that. But does provide a large screen for the video demo. And even on a mobile phone, this seems like a great mix of medium, message and audience.

Hell, we'll drink to that. But then again, we'll find any excuse to drink to just about anything.

But what's your take?

Is this buzzworthy?

Or just a harbinger of AR hangovers to come?

Read more, here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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