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Exclusive Q&A: Inside The iLoop/Lenco Merger

Michael levinsohnWord spread like wildfire yesterday about the $42 million merger that makes longtime GENWOW sponsor iLoop Mobile a subsidiary of global mobile marketing player Lenco.

So I got iLoop CEO Matt Harris (below) and Lenco chief Michael Levinsohn (at left) together to give us the inside scoop.

Matt Harris026Audio excerpts are available here:

EXCLUSIVE Q&A: INSIDE THE ILOOP/LENCO MERGER

(Approx 10:51)

Use player or click here to download: GEN WOW Q&A: Inside the iLoop/Lenco Merger

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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