In part two, we hear about how Hubba enables brands to literally customize the message being sent to mobile users based on location, CRM data and other criteria, right at the moment they seek product information.

As Ben Zifkin, CEO for the Toronto-based startup, tells us in part one of our interview, Hubba is a new cloud-based dashboard solution that enables ad agencies and brand marketers to shape what a mobile user sees when searching on Google, checks-in to Foursquare, scans a QR code, activates Shopkick, logs onto Facebook, or otherwise engages with the mobile medium - in real time.

Q&A: BEN ZIFKIN, CEO OF HUBBA (PT 2): ONE MOBILE MARKETING DASHBOARD TO RUN THEM ALL

Use Player or Click Here to Download: Q&A: Ben Zifkin, CEO of Hubba (Pt 2)

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