2011 Doritos Super Bowl Ad Winners Meet, Fall in Love & Collaborate on 2012 Spot
Enter: The QR Code Condom (Video)

Coca-Cola's Polar Bears to React to Super Bowl (Even Other Ads) Live

 

I'm digging this social media initiative from Coca-Cola in which the brand's popular polar bears will react to the show - even the ads - in real time via social media.

According to news reports, two Wieden + Kennedy creatives will control the bears' (repertoire of pre-programmed) actions, and adlib cheers in real time. Hey, just another manifestation of the on-demand brand.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

-----------------------------------------------------------------------

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)