2011 Doritos Super Bowl Ad Winners Meet, Fall in Love & Collaborate on 2012 Spot
Enter: The QR Code Condom (Video)

Coca-Cola's Polar Bears to React to Super Bowl (Even Other Ads) Live


I'm digging this social media initiative from Coca-Cola in which the brand's popular polar bears will react to the show - even the ads - in real time via social media.

According to news reports, two Wieden + Kennedy creatives will control the bears' (repertoire of pre-programmed) actions, and adlib cheers in real time. Hey, just another manifestation of the on-demand brand.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Feed You can follow this conversation by subscribing to the comment feed for this post.

The comments to this entry are closed.