Sony PS3 Realtime 3D Projection Mapping Coolness (Video)
Take Your Mobile Marketing Knowledge to The Next Level With New Resource Center

'Dance Cam' Mobile App Lets Your Create Music Videos on Your Phone


There are few things more entertaining (and, often, disturbing) than watching folks dance on the Xbox Kinect system on games like Dance Central.

For those tapping their toes until Dance Central 2, there's a new app from AKQA called Dance*Cam, which lets you create your own music videos on the fly.

In fact, if your video looks especially fly, you can upload it to Facebook and challenge a friend, where two videos are mashed into one so others can vote on who busts a move best.

In my book THE ON-DEMAND BRAND, I look at how AKQA creates such amazing mobile apps for clients like Microsoft, Nike, Visa, Coca-Cola and many more. You can hear to excerpts from an interview with AKQA CEO Tom Bedecarre for the book (Part 1, Part 2, Part 3, Concl), where he talks about the agency's philosophy and approach to creating compelling brand experiences through digital channels.

What's your take? The perfect way to promote Dance Central 2?

Serious blackmail material?

Or both?

Read more here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)