The Sex Profile from ESTER on Vimeo.

"How are you getting laid this summer?"

As Bangstyle reports, that's the question posed by the Stockholm County AIDS prevention program in a promotion last summer in a campaign, aimed at young singles, that makes sex a lot more social. 

As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.

Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners' sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak - with the added bonus of encouraging safety.

Very creative - not to mention, er, viral.

But what's your view - too salacious by half? Or a new way to make fornicating more fun?

Read more about the effort, here.