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Heineken Personalized QR Code Stickers Become Ice Breakers At Music Festival (Video)

January 09, 2012

 

Cheers to this recent QR code campaign in which 5,000 attendees of the Heineken Open'er Music Festival could create their own customized QR code stickers that other attendees could then scan to spark up conversation.

It's just one of the ways Heineken's been using innovation (digital and otherwise) over the last year - from the Occasionally Perfect Billboard, to Starvision personalized club signage to augmented reality advertising.

In this particular effort, QR codes (or"U-Codes," as they call them here) become social lubricants to make the concertgoing experience more social and fun.

And isn't that that great music is all about?

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Posted at 07:34 PM in Branded Entertainment, Branded Widgets/Apps, Integrated Campaigns, Media Culture, Mobile Marketing, Outdoor, Social Media, User-Generated Content, Viral | | Comments (0)

Tags: advertising, ar, augmented, branding, concert, festival, heinekin, marketing, marketing, mobile, music, occasionally perfect billboard, open'er, qr codes, reality, starvision, u-code

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