Slick video from Microsoft on what the future of mobile may entail. 

As Socialnomics put it today, "Wouldn't it be nice to have these devices? Or does it make the world too impersonal?"

Indeed, it immediately made me recall an article from this weekend's New York Times Magazine that quoted anthropologist Amber Case when she told a TED Talk audience, "We're All Cyborgs Now."

What's your view? Mobile Utopia? Or Paradise Lost?

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(SPONSORED) If you’re already versed in the fundamentals of mobile marketing, iLoop Mobile recommends the Mobile Marketing Resource Center. The MMRC is part of iLoop Mobile''s ongoing commitment to advance industry education with an open forum resource on everything mobile marketing. It brings iLoop Mobile's experience, expertise and market intelligence to a centralized online destination, available to anyone looking for the most current data, strategies and thought leadership in mobile marketing.

The Sex Profile from ESTER on Vimeo.

"How are you getting laid this summer?"

As Bangstyle reports, that's the question posed by the Stockholm County AIDS prevention program in a promotion last summer in a campaign, aimed at young singles, that makes sex a lot more social. 

As part of the effort, 50,000 condoms were given way, each with a wrapper that featured a QR code leading to an app website called The Sex Profile.

Couples were invited to turn on the app and place the phone on the bed. The app then measure things like rhythm, sound, duration, cuddling and so on, to determine the partners' sexual style and preferences, which were then posted to the website where users could measure how they compare. Essentially, a score for your score, so to speak - with the added bonus of encouraging safety.

Very creative - not to mention, er, viral.

But what's your view - too salacious by half? Or a new way to make fornicating more fun?

Read more about the effort, here.

I'm digging this social media initiative from Coca-Cola in which the brand's popular polar bears will react to the show - even the ads - in real time via social media.

According to news reports, two Wieden + Kennedy creatives will control the bears' (repertoire of pre-programmed) actions, and adlib cheers in real time. Hey, just another manifestation of the on-demand brand.

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A lot of people love Doritos' annual "Crash The Super Bowl" fan-created TV commercial contest.

Two winners of last year's fell in love with each other, instead. And they're back with one of this year's five finalists.

As ABC News is reporting, Tyler Dixon - the finalist who made licking your buddy's fingers acceptable when there's Doritos dust involved - and Heather Kasprzak, whose birthday wishes included a dancing Doritos-loving robot - met at last year's Super Bowl and fell in love.

And they've already got a baby: 'Dog Park,' one of five finalists of this year's contest.

If they win, they'll split a cool $1 million (wedding ring, anyone?) and the chance to work with SNL's Andy Samberg and his production company Lonely Planet (click here for the back story).

What's your take? Does 'Dog' beat 'Fingers' or 'Birthday?'

And how does it compare to the rest of this year's finalists?

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Window shopping's get a digital age makeover.

Net-A-Porter's AR window shop concept came out back in September, but as Ad Age and others are reporting today, a new effort to launch the brand's Karl by Karl Lagerfield collection includes a new app that users can download before trekking to pop-up storefronts in Paris, New York, London, Munich and Sydney to view the collection via their iPads and iPhones.

Here's the deal: Scan a product image for the chance to win the product - or buy them - and maybe even receive free goodies at the store.

I have to admit that part of the concept is a little lost on me here.

On the one hand, as Adverblog points out, this demonstrates the power of merging online and physical retailing. I mean, I'm not a fashionista (as anyone who knows me will tell you), so the excitement this has clearly elicited with these women is a little lost on me.

What is exciting is that it clearly does have this impact on what appears to be a particularly avid customer base straight out of central casting.

Because let's face it: This all seems like a lot of trouble. Why shop at an online retailer if that same retailer is having you download an app and go track down a pop-up store on a busy city street for stuff you should be able to buy (or win) directly from the website?

And yet it's working - so hats off (AR or otherwise) to Net-a-Porter for an innovative initiative.

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Well that's the word from iO9, anyway. I don't know how they fit into the Bane-and-Catwoman-centered storyline, but they are cool - and indicative of the user-generated content fever the summer 2012 superhero flick will no doubt inspire.

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Jackson Family Wines is leveraging an appearance on CBS-TV's "Undercover Boss" to build buzz for the Kendall-Jackson brand through digital channels.

The other day, I spoke with Josh Camire, director of digital communications for the company, about the effort - which taped on the heels of founder Jess Jackson's death last summer - and how Camire is using social media, mobile and other channels to connect with consumers like never before.

Along the way we discuss some of the special challenges of promoting wine brands in the digital age.

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Move over, Miso - there's a new social TV app in town.

In an exclusive Q&A interview with Circ.us co-founders John Swords & Adam Broitman, we hear about their new venture - an iPad app called 'TV Dinner' that will be food for thought for anyone considering the rapidly evolving world of social TV. 

Along the way, we'll discuss how a social television platform like TV Dinner compares and contrasts to two notable initiatives that will hit the zeitgeist come February 5.

Namely, the 1/3 of all of this year's Super Bowl television spots that will use Shazam to enable viewers to respond to commercials during the show, and a social TV app from Chevy that is sure to make a big splash during the game. 

Q&A: The New 'TV Dinner' iPad App & The Secret to Social TV

(12:34)

Use The Player or Click Here to Listen to GEN WOW: TV Dinner Interview

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(SPONSORED) If you’re already versed in the fundamentals of mobile marketing, iLoop Mobile recommends the Mobile Marketing Resource Center. The MMRC is part of iLoop Mobile''s ongoing commitment to advance industry education with an open forum resource on everything mobile marketing. It brings iLoop Mobile's experience, expertise and market intelligence to a centralized online destination, available to anyone looking for the most current data, strategies and thought leadership in mobile marketing.