Domino's Pizza Launches 'Think Oven' Virtual Suggestion Box (Video)
Q&A: Rachel Pasqua, Organic's New Exec Dir of Mobile Marketing (Pt 1)

Amnesty International: Swipe Your iPad to Unlock the Truth Re: Guantanamo (Video)

Interesting integration of iPad marketing and digital outdoor from Amnesty International Sweden to call for writ of habeas corpus for those held at Guantanamo Bay.

It is reminiscent of a similar iPad ad campaign from the organization for political prisoners.

I'm not sure the swipe action is quite right in this particular effort, however.

Here, swiping releases the prisoner, which is not the same as guaranteeing a fair trial. I don't think anyone would want people suspected of terrorism to just simply be set free.

I understand the initiative is primarily asserting that detainees should be tried or freed in accordance with international law. I just think that the swipe-to-set-free motion may undermine the sentiment for many who may otherwise agree with the argument for fair trials, but not with the idea of simply letting suspects go.

(And I'm not sure the more subtle call for those US officials responsible for any right violations to be held to account in the matter would win many enthusiasts in the US, either.)

Bottom line: This looks like an innovative campaign that may undermine its own effectiveness due to two elements that in many people's view may go too far in calling for a remedy to an important issue.

Read more about the effort, here.

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel


 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name is required. Email address will not be displayed with the comment.)