Sure, there are few things that will beat the system that lets you order Domino's from your TV set. And I totally dug the "Pizza Hero" iPad game and the whole honesty campaign - especially the customer comments posted to Times Square billboards thing. But this new Facebook page seems like a cool way to invite consumers to submit ideas for cool projects, or ideas specific to Domino's. The first contest is for visual submissions for new Domino's uniforms, for instance.

It's not all just food for thought. The concept came from Parmesan Bread Bites - featured in a new TV spot and concepted by Brian Edler, a Domino's store owner in Ohio.

$500 bucks goes to those with good ideas.

Not a huge amount of dough - but enough to buy more than a few pies. 

(Full disclosure: Domino's CMO Russell Weiner wrote a glowing review of my book, THE ON-DEMAND BRAND, featured in a cover blurb.)

What's your view: One crowdsourcing idea too many? Or too much cheese, not enough sauce?

Read more about the initiative, here.

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