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Dollar Shave Club: "F**ing Great"?

From the WTF Dept: Dollar Shave

Sure it seems like a spoof. And yes, the tone is way too close to Old Spice Guy.

But this video has racked up 1.6 million views - and soaring. And it shares some commonalities with Orabrush's irreverent approach, which has worked out pretty great for that upstart brand.

Does that make this a good video? No. It makes it "f***ing great!"

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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