Google Re-imagines Coke's Iconic 'Hilltop' Spot 40 Years Later (Video)
March 09, 2012
Let's face it: The week belonged to the hype - and mounting criticism - of Kony 2012, and the irreverent fun of Dollar Shave Club.
But I'm also digging Google's "Project: Re:Brief" and its re-imagining of Coca-Cola's iconic "Hilltop" spot. Nostalgic and innovative at the same time.
Yes, Pepsi did the whole send-a-soda-to-a-friend-via-social-media thing a year ago.
But it still works with this simple, refreshing concept for Coke. Enjoy.
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