Holiday Inn is celebrating it's role as the Official Hotel Provider to the London 2012 Olympic and Paralympic Games by launching what it's calling the world's first augmented reality hotel.

In truth, it's the world's first AR-enhanced hotel - a way for mobile users to discover AR versions of top British athletes in the hotel.

Think windsurfer Nick Dempsey "windsurfing" your bed's sheets; BMX world champion Shanaze Reade busting bike moves in the lobby; or tennis champ Will Bayley hitting table tennis balls from the reception desk.

I hope there's more to the initiative than viewing AR athletes, of course. Perhaps a game for guests to win prizes - maybe even Olympics tickets - during their stay.

Anything less would hardly seem Olympian.

Read more here.

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