Here's a nice twist on digital outdoor. Using cutting edge technology, Mercedes doesn't so much cut through the clutter to promote its new fuel cell vehicle. Rather, it does its level best to make the care invisible to drive home its value proposition: Zero impact on the planet. The result is a total gas.
Cool experience from Samsung promoting its Galaxy Y Duos in which 3D projection mapping does double time with a dude's face. I'm not totally clear what the mapping has to do with anything but the product's name - but still, very cool. Read more here.
Here, we get some nice interaction with the aforementioned Birds (presumably on their winter sojourn) - along with a dance off against music star Timomatic and a game where you try to help a Kangaroo make its way home.
Don't ask me how any of those are connected - but all the high kicks, hip-hop and just plain hop add up to one cool outdoor experience.
Which begs the question: How will your brand bust a move with AR?
Former HP CTO Phil McKinney's comments in a recent GEN WOW interview has generated a wave of press coverage from CNET, PC magazine & others.
The interview, tied to the release of McKinney's new book Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation, covered a wide-ranging of topics - including McKinney's view of what really happened to HP under Leo Apotheker and the fate of webOS.
It's a must-listen to anyone interested in hearing McKinney's perspective on the situation - as well as his views on what it takes to commit to, and achieve, innovation in large organizations.
You can hear excerpts from the interview, below.
Q&A: PHIL MCKINNEY (CONCL): 'KILLER QUESTIONS' - ON WEBOS, MEG WHITMAN & MORE On WebOS
Why just read "Iron Man" when he can leap off the page and into augmented reality?
That's the idea from Marvel, which offered a preview of AR-based comics at SXSW.
Great idea. But it'd have to offer a whole lot more than just a quick AR-based visual of your favorite hero. IMHO, it should be used to animate key frames from the story (or even better, the whole issue). Short of that, if they're just going to be extras, why not experiences that make you part of the action, like the AR app promoting "Mission Impossible"?
Now that would bring new value to print-based comics versus their digital editions, at least for a time.
But what's your view?
Are AR comics super? Or hardly worth the heroic effort to use them?
Holiday Inn is celebrating it's role as the Official Hotel Provider to the London 2012 Olympic and Paralympic Games by launching what it's calling the world's first augmented reality hotel.
In truth, it's the world's first AR-enhanced hotel - a way for mobile users to discover AR versions of top British athletes in the hotel.
Think windsurfer Nick Dempsey "windsurfing" your bed's sheets; BMX world champion Shanaze Reade busting bike moves in the lobby; or tennis champ Will Bayley hitting table tennis balls from the reception desk.
I hope there's more to the initiative than viewing AR athletes, of course. Perhaps a game for guests to win prizes - maybe even Olympics tickets - during their stay.