« February 2012 | Main | April 2012 »

Invisible Mercedes-Benz (Video)

 

Here's a nice twist on digital outdoor. Using cutting edge technology, Mercedes doesn't so much cut through the clutter to promote its new fuel cell vehicle. Rather, it does its level best to make the care invisible to drive home its value proposition: Zero impact on the planet. The result is a total gas.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Samsung Gives A Little Face Time to 3D Projection Mapping (Video)

 

Cool experience from Samsung promoting its Galaxy Y Duos in which 3D projection mapping does double time with a dude's face. I'm not totally clear what the mapping has to do with anything but the product's name - but still, very cool. Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Fridge Magnet Orders Pizza For You (Video)

 

What's not to love about a fridge magnet that orders your favorite pizza when you push it?

I mean, ordering pizza from via TiVo may be the best digital ordering system since the invention of, well, TiVo. But this fridge magnet from Red Tomato Pizza must take a close second.

According to this how-to video, you enter your order online so the magnet is pre-programmed with your favorite order. And you can change up your order by loging in.

 

I'm thinking a beer company should come out with one of these magnets, too.

But what's your view: Pizza paradise? Or a walk-to-the-fridge too far?

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Nokia Lumia Augmented Reality 'Angry Birds' (Video)

 

Nokia Lumia offers some AR 'Angry Birds' Down Under.

I really dig open, live AR experiences like this that don't require a device to enjoy - with recent initiatives from National Geographic and Axe among my favorites.

Here, we get some nice interaction with the aforementioned Birds (presumably on their winter sojourn) - along with a dance off against music star Timomatic and a game where you try to help a Kangaroo make its way home.

Don't ask me how any of those are connected - but all the high kicks, hip-hop and just plain hop add up to one cool outdoor experience. 

Which begs the question: How will your brand bust a move with AR?

 

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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MAD MEN: 'Set Me Free' Remix (Video)

 

Great little remix from Mar Faletti & Elia Kreisinger, featuring the women of MAD MEN in a remix of The Supremes 1966 hit "You Keep Me Hanging On."

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Gen Wow Interview with Former HP CTO Breaks News Headlines

Phil_McKinney_photo1_square_smallFormer HP CTO Phil McKinney's comments in a recent GEN WOW interview has generated a wave of press coverage from CNET, PC magazine & others.

The interview, tied to the release of McKinney's new book Beyond The Obvious: Killer Questions That Spark Game-Changing Innovation, covered a wide-ranging of topics - including McKinney's view of what really happened to HP under Leo Apotheker and the fate of webOS.

It's a must-listen to anyone interested in hearing McKinney's perspective on the situation - as well as his views on what it takes to commit to, and achieve, innovation in large organizations.

You can hear excerpts from the interview, below.

Beyond_The_Obvious_FINALQ&A: PHIL MCKINNEY (CONCL): 'KILLER QUESTIONS' - ON WEBOS, MEG WHITMAN & MORE On WebOS

Click here to listen to Q&A: Phil McKinney (Concl)

(6:59)


Listen to Part 1 here.

Listen to Part 2 here.

Listen to Part 3 here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Foursquare Co-Founder Dennis Crowley Talks The Future of Location (Video)

 

Forbes posted this YouTube video interview with Dennis Crowley, in which he talks about the future of location.

It's interesting to hear his comments today against the context of this source interview for my book, THE ON-DEMAND BRAND, in which I interviewed Crowley on the eve of Foursquare coming out of beta.

Comparing the two interviews illustrates the evolution of location-based marketing - where it is now, where it's been, and where it may very well go next.

DENNIS CROWLEY: CHECKING-IN WITH THE MAYOR OF COOLVILLE - BACK AT THE BIRTH OF FOURSQUARE

(approx 14:01 - may take a few min to load)

Read more about the Forbes interview here.

And read more about my conversation with Crowley here.

 

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Sony 'Screen Story' Viral Video

 

Very nice video promoting Sony mobile devices, seemingly shot in a single take to tell a lively story.

For some reason, it brought to mind the Pairing Movie series Sony created a while back to promote the new album from Japanese singer JuJu.

All that's missing from "Screen Story" is a UGC contest where consumers can create and share their own screen stories. But over all, a fun, kinetic offering.

 

 

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Marvel Previews Augmented Reality Comics (Video)

 

Why just read "Iron Man" when he can leap off the page and into augmented reality?

That's the idea from Marvel, which offered a preview of AR-based comics at SXSW.

Great idea. But it'd have to offer a whole lot more than just a quick AR-based visual of your favorite hero. IMHO, it should be used to animate key frames from the story (or even better, the whole issue). Short of that, if they're just going to be extras, why not experiences that make you part of the action, like the AR app promoting "Mission Impossible"?

Now that would bring new value to print-based comics versus their digital editions, at least for a time.

But what's your view?

Are AR comics super? Or hardly worth the heroic effort to use them?

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Holiday Inn: World's First Augmented Reality Hotel (Video)

 

Holiday Inn is celebrating it's role as the Official Hotel Provider to the London 2012 Olympic and Paralympic Games by launching what it's calling the world's first augmented reality hotel.

In truth, it's the world's first AR-enhanced hotel - a way for mobile users to discover AR versions of top British athletes in the hotel.

Think windsurfer Nick Dempsey "windsurfing" your bed's sheets; BMX world champion Shanaze Reade busting bike moves in the lobby; or tennis champ Will Bayley hitting table tennis balls from the reception desk.

I hope there's more to the initiative than viewing AR athletes, of course. Perhaps a game for guests to win prizes - maybe even Olympics tickets - during their stay.

Anything less would hardly seem Olympian.

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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