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Invisible Mercedes-Benz (Video)

 

Here's a nice twist on digital outdoor. Using cutting edge technology, Mercedes doesn't so much cut through the clutter to promote its new fuel cell vehicle. Rather, it does its level best to make the care invisible to drive home its value proposition: Zero impact on the planet. The result is a total gas.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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