Author Rick Mathieson Talks Top Trends in Digital Marketing at BMA Colorado
Kit Kat, Pepsi Personalize New Social Media Campaigns (Video)

'Carmapping' Citroen DS5: 3D Projection Mapping On A Car (Video)


You see a lot of 3D projection mapping on buildings these days.

And you see a lot of cars featured in many of those building-based projections.

But here's a YouTube video of projection mapping on an actual car - to stunning effect.

I especially like the driving sequence - nice FX for an indoor reveal.

Overall, a nice way to rev up a presentation, especially when the car can't actually move.

How might your brand put projection into play?

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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an awesome way to rev up a demonstration, especially when the car can't actually shift.

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