Kit Kat, Pepsi Personalize New Social Media Campaigns (Video)
Author Rick Mathieson Takes on Top Digital Trends At Visual Media 2012 in SF

TNT Pulls Off Dynamite Street Promo on Quiet Square (Video)


This street promo for TNT in Belgium is a total blast.

Place one red button in the middle of a quiet square. Add a sign that says "Push to add drama." Wait for someone to come hit that button. And then let all hell - and hilarity - break loose.

Big kudos to all involved.

Read more here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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