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Fans 'Download' a Coca-Cola Concert (Video)


You have to dig this initiative from Coca-Cola in Columbia. 

During this concert, the band was playing on a stage that was 50 meters above the crowd.

As Adverblog reports, in order to bring the band down lower, the audience had to "download" them by using their mobile devices to log onto Coke FM and download songs from the band. As they did, the performers would be lowered closer to the public.

This effort, from Ogilvy Columbia, seems to have been a lively way for activate this live event through mobile. And as you can plainly see, it worked, despite a somewhat complicated engagement process.

A QR code or something to instantly log on and download songs might have worked better.

Either way, Coca-Cola has done it again.

Read more here.

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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