Mobile Roundtable (Concl): Brand Marketing & The Future of Social TV
Fans 'Download' a Coca-Cola Concert (Video)

Very Cool: BBC 'Frozen Planet' Live Augmented Reality Experience (Video)


The new AR experience promoting the BBC's "Frozen Planet" is certainly breaking the ice.

I think what UK-based Appshaker does really well is create AR experience that wow consumers in a very powerful way without requiring the consumer to use special glasses or mobile device - as was the case with its recent initiative for National Geographic. They also create a communal experience for those all around.

Is digital outdoor the real future of AR? And if so, how might your brand put it to use?

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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

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