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Nike FuelBand Wins Titanium Grand Prix at Cannes (Video)

 

Mobile made this year's Cannes Lions festival.

Project Re:Brief won the first ever Cannes Mobile Grand Prix award. And R/GA earned both a Cyber Grand Prix and top honors with a Titanium Grand Prix, for Nike FuelBand - the accelerometer you wear on your wrist to track activities and energy expenditure. 

It's not the first time Nike and R/GA have cleaned up at Cannes, of course. The Nike + Running System won big a few years back. And in my book THE ON-DEMAND BRAND, I look at how the system (developed jointly by Nike & R/GA) helped Nike's share of the running shoe category skyrocket from 48% to 61% in just three years.

The evolution is striking.

"Nike + Running, when we did the first execution, started off as a marketing idea," Stefan Olander, Nike's vice president of digital sport, told reporters at Cannes. "It is not marketing anymore. It is how we run our business."

IE, the physical becomes digital or, as I write in the book, "products are the new services".

And it has served Nike well - both in business and in Cannes.

Kudos to all involved.

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Project Re:Brief from Google & Coke Wins 1st Ever Cannes Mobile Grand Prix (Video)

 

You gotta love this mobile-age edition of Coke's classic "Hilltop" spot.

It's a mobile ad that enables viewers to buy a Coke for someone in a city of their choice by sending a text message to a specially-designed vending machine in that city. The viewer can even watch the Coke being delivered.

It was all part of Google's Project Re:Brief, which, as I reported at the time, includes elements that seem to borrow liberally from similar initiatives launched by Pepsi earlier a year earlier.

Still. A Cannes Lion. Major kudos to all involved.

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Conclusion)

Jeff HasenWhat are the secrets if SoLoMo - social + local + mobile?

And will mobile commerce supercede retail sales, or can retail wrestle control of the mobile experience?

In the conclusion of my recent conversation with Jeff Hasen, author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices, we get to the heart of these matters - and what they mean to marketers in the mobile age.

Q&A: JEFF HASEN, AUTHOR OF MOBILIZED MARKETING (CONCL): SOCIAL+LOCAL+MOBILE & THE FUTURE OF MCOMMERCE

(4 min, 5 sec)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 3)

Jeff HasenAugmented reality. Mobile apps vs. mobile web. Showrooming.

In part three of my interview with Jeff Hasen, author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices, we look at the near- and long-term prognosis for these trends - think HTML5 and 'app graveyards' - and one mobile dynamic every retailer wants to avoid.

Hasen-CoverListen to what he has to say here, and then check out the book here.

Q&A: JEFF HASEN, AUTHOR OF MOBILIZED MARKETING (PT 3): AR, APPS VS WEB - AND WHAT TO AVOID WITH 'SHOWROOMING'

(3 min, 41 sec)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 2)

Jeff HasenIn part two of my interview with Jeff Hasen, author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices, we dive into the latest trends and statistics in mobile marketing.

Along the way, Hasen will start helping us cut through the hype and misconceptions that are holding many marketers back from taking full advantage of the mobile revolution.

Listen to what he has to say here, and then check out the book here.

Hasen-Cover

Q&A: JEFF HASEN, AUTHOR OF MOBILIZED MARKETING (PT 2): MOBILE MARKETING TRENDS THAT MATTER RIGHT NOW


(3 min, 12 sec)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 1)

Jeff HasenJeff Hasen is one of my favorite people in mobile marketing today - and as you're about to hear, it's easy to understand why.

Hasen serves as CMO for mobile marketing powerhouse Hipcricket, and is the author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices.

I'm amped about the book, and not just because I'm featured in it.

As you'll hear here, Hasen is a fount of interesting stats and insights on the mobile revolution, and is always at the ready with information on compelling ways marketers are using the mobile channel.

Listen to what he has to say here, and then check out the book here.

Hasen-CoverQ&A: JEFF HASEN, AUTHOR OF MOBILIZED MARKETING: DRIVING SALES, ENGAGEMENT, AND LOYALTY THROUGH MOBILE DEVICES

Read more here.

(9 min, 26 sec)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Ben Zifkin, CEO of Hubba: The Ultimate Marketing Command Center

 

I'm excited about new video from sponsor Hubba, which comes on the heels of the Toronto-based startup (and GEN WOW sponsor) finishing up its beta.

Imagine a single dashboard that lets you post, say, a promo that hits consumers exactly when, where and how you want it to, based on their location, CRM data and the device they happen to be using. A dashboard where you can manage your mobile, Google, Twitter, YouTube, Facebook, Foursquare, retail partner promotions and any number of other channels all at once.

It could very well be the holy grail of marketing for brands, retailers and agencies. Or at the very least it could live up to it's name (as in hubba-hubba).

ZifkinIn a follow-up to an interview last fall with CEO Ben Zifkin, we hear the latest on this amazing new solution - and what it can do for everyone looking for the ultimate marketing command center.

CLICK HERE TO LISTEN TO: Q&A: BEN ZIFKIN, CEO OF HUBBA: THE ULTIMATE MOBILE MARKETING COMMAND CENTER

(Approx. 12 min, 31 sec)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Giant Tourism Vending Machine Dispenses Kayaks, Bikes in San Fran (Video)

As if we needed any more reason to love British Columbia, this new tourism vending machine has hit the streets of San Francisco.

I actually haven't seen it live yet, but hope to.

A memorable way to tease what will surely be a memorable vacation.

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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VW's Creative 'Crate Code' (Video)

I have no idea how many people would be exposed to this. Or how many people would recognize that this is a QR code. Let alone how many people would scan it.

But I love the payoff.

Or payload, as the case may be.

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-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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