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Project Re:Brief from Google & Coke Wins 1st Ever Cannes Mobile Grand Prix (Video)

June 22, 2012

 

You gotta love this mobile-age edition of Coke's classic "Hilltop" spot.

It's a mobile ad that enables viewers to buy a Coke for someone in a city of their choice by sending a text message to a specially-designed vending machine in that city. The viewer can even watch the Coke being delivered.

It was all part of Google's Project Re:Brief, which, as I reported at the time, includes elements that seem to borrow liberally from similar initiatives launched by Pepsi earlier a year earlier.

Still. A Cannes Lion. Major kudos to all involved.

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Posted at 03:15 PM in Branded Entertainment, Branded Widgets/Apps, Integrated Campaigns, Media Culture, Mobile Marketing, Social Media, Viral | | Comments (0)

Tags: 2012, advertising, branding, cannes, coca-cola, coke, google, hilltop, lion, marketing, mobile, project, rebrief

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