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Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Pt 1)

Q&A: Ben Zifkin, CEO of Hubba: The Ultimate Marketing Command Center

 

I'm excited about new video from sponsor Hubba, which comes on the heels of the Toronto-based startup (and GEN WOW sponsor) finishing up its beta.

Imagine a single dashboard that lets you post, say, a promo that hits consumers exactly when, where and how you want it to, based on their location, CRM data and the device they happen to be using. A dashboard where you can manage your mobile, Google, Twitter, YouTube, Facebook, Foursquare, retail partner promotions and any number of other channels all at once.

It could very well be the holy grail of marketing for brands, retailers and agencies. Or at the very least it could live up to it's name (as in hubba-hubba).

ZifkinIn a follow-up to an interview last fall with CEO Ben Zifkin, we hear the latest on this amazing new solution - and what it can do for everyone looking for the ultimate marketing command center.

CLICK HERE TO LISTEN TO: Q&A: BEN ZIFKIN, CEO OF HUBBA: THE ULTIMATE MOBILE MARKETING COMMAND CENTER

(Approx. 12 min, 31 sec)

Read more here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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