Q&A: Jeff Hasen, Author of 'Mobilized Marketing' (Conclusion)
June 15, 2012
What are the secrets if SoLoMo - social + local + mobile?
And will mobile commerce supercede retail sales, or can retail wrestle control of the mobile experience?
In the conclusion of my recent conversation with Jeff Hasen, author of the new book MOBILIZED MARKETING: Driving Sales, Engagement, and Loyalty Through Mobile Devices, we get to the heart of these matters - and what they mean to marketers in the mobile age.
(4 min, 5 sec)
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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