VW's Creative 'Crate Code' (Video)
June 03, 2012
I have no idea how many people would be exposed to this. Or how many people would recognize that this is a QR code. Let alone how many people would scan it.
But I love the payoff.
Or payload, as the case may be.
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“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."
Publisher's Weekly
Publisher's Weekly
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