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This brings phoning in a performance to a whole new level.

A new interactive music video from a band called MNDR uses your Facebook data to create the appearance of text exchanges between you and your friends as part of an exceptionally personalized storyline.

As the narrative progresses, you travel to New York to see MNDR in concert, join them onstage, and then get asked to join them on tour.

In my book THE ON-DEMAND BRAND, this is what I call "accentuating the POSitive. As in Personalizable, Ownable and Shareable.

Here, MDNR is making you part of the excitement in a drama that's custom-made for the digital age.

Read more here.

And try it yourself here.


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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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