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Murphys 'When It Rains It Pours' Mobile App (Video)

 

When it rains, the Murphys pours.

Love this mobile app from Murphys that gives you a free pint when it rains, as part of an integrated marketing campaign.

Hey, in Ireland, that can be a lot of Murphys on the house.

(Well, up to 1,000 free pints, anyway - read all about the initiative here.)

 

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Lil Wayne Uses Projection Mapping To Promo New Fashion Line (Video)

 

Call it mannequin madness.

A few weeks ago, Lil Wayne teamed up with Pearl Media to create a projection mapping experience to promote his Trukfit fashion line.

Not sure I get this particular song for this video, but the experience seems very cool - and just the latest awesomeness from Pearl (listen to my interview with CEO Josh Cohen on initiatives for brands like Evian and Lexus, here and here). 

In fact, we're so amped by Pearl's work, we're teaming up with them for a first-of-its-kind project this fall.

Stay tuned for more on that. Enjoy a little Lil in the meantime.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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'She's So Mean': Watch Matchbox 20's New Interactive Video from Any Angle

Talk about pulling a 360.

Matchbox 20's new video for "She's So Mean" should really be called "She's So Cool."

Still, while the effect is nice, I really wanted to move around inside the video, instead of being anchored to one center location.

Patience, patience, I guess. A very nice find from PSFK, created by TIC260.tv using GoPano lenses and software.

This is one Matchbox video that could really catch fire.

Read more, here.

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Mobile Marketing Trends for Fall 2012 - Roundtable (Concl)

Jordan AtlasReady for "social targeting"?

As we conclude our August Mobile Marketing Roundtable, you'll get some interesting perspectives from our panel - Jordan Atlas, VP/CD for Ignited LA; Dorrian Porter, CEO of Dorrian_Porter_headshotlongtime GEN WOW sponsor Mozes; and Jonathan Becher, chief marketing officer for software giant SAP on trends to watch this fall.

Commerce-enabled mobile does indeed appear to make huge gains. But for better or Jonathan_becher2worse, so does social targeting, which entails scraping social conversations to better target mobile advertising.

MOBILE MARKETING TRENDS FOR FALL 2012: ROUNDTABLE Q&A (CONCLUSION)

>> CLICK HERE TO LISTEN TO: MOBILE MARKETING TRENDS FALL 2012 (ROUNDTABLE CONCL) <<


(Approx 5:09)

 

Also, don't miss:

PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile

PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

PART 3: Social + Mobile + Local & The Facebook Free-Fall

PART 4: Foursquare's New 'Promoted Updates' & The Race to Make Location Click

Part 5: Enter: Social + Mobile +Local + Commerce

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And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Enter Social + Mobile + Local + Commerce (Roundtable Pt 5)

Becher headshot 1 2011 web sizeMove over SoLoMo - SoLoMoCo is here.

In part five of our August Mobile Marketing Roundtable, we move beyond mere Social + Local + Mobile to Social + Local + Mobile + Commerce, the ability to not just connect with consumers via the mobile channel based on where they are, but also to enable transactions based on that context. 

Dorrian_Porter_headshotThis time out, you'll get some outstanding insights from Jonathan Becher, CMO for softare giant SAP, and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes.

At the heart of the conversation: A new report from ABI Research that by 2017, one quarter of all online sales will come through mobile. Retailers can choose to do what they can to stem this tide, or capitalize on it in powerful ways through the power of SoLoMoCo. 

SOCIAL + MOBILE + LOCAL + COMMERCE: MOBILE MARKETING ROUNDTABLE (PT 5)

>> CLICK HERE TO LISTEN TO: Social + Mobile + Local + Commerce & The Future of Retailing <<

(Approx 5:27)

Also, don't miss:

PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile

PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

PART 3: Social + Mobile + Local & The Facebook Free-Fall

PART 4: Foursquare's New 'Promoted Updates' & The Race to Make Location Click

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)

Dorrian_Porter_headshotIs Foursquare upping its game?

Foursquare has always been at the forefront of location-based mobile marketing, and it is always at the vanguard of what's next in this nascent arena. (Listen to my Q&A with Foursquare Co-founder Dennis Crowley on the eve of the launch of Foursquare to get a sense of his early vision for the service.)

Becher headshot 1 2011 web sizeBut as innovative as it is, even Foursquare is still finding its footing in what's possible and what's compelling for both marketers and consumers when it comes to SoLoMo.

In recent weeks, Foursquare has launched Promoted Updates, an advertising product that gives merchants a way to reach people who are near their stores, based on location and interest as indicated in past check-ins and other data.

Jordan AtlasIn part four of our August Mobile Marketing Roundtable, GEN WOW sponsor and Mozes CEO Dorrian Porter, SAP CMO Jonathan Becher and Ignited LA VP/CD Jordan Atlas weigh in on this new feature and some of the current challenges in making location a vital part of the SoLoMo equation.

SOCIAL + MOBILE + LOCAL & THE FUTURE OF FOURSQUARE: MOBILE MARKETING ROUNDTABLE (PT 4)

 

>> CLICK HERE TO LISTEN TO: Foursquare & The Race to Make Location Click <<

 

(Approx 5:40)

Also, don't miss:

PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile

PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

PART 3: Social + Mobile + Local & The Facebook Free-Fall

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Q&A: Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)

Jordan AtlasWill Facebook be able to save some face in light of its apparent free fall?

In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes (bottom).

Becher headshot 1 2011 web sizeAs I open up questions to the group, we get a perspective on Facebook's challenges in mobile. In recent days, key mobile marketing execs have left the company, news hit that 83 million Facebook accounts may be fake, and the stock has been hammered in the runnup to the end of its first lock-up period.

Can Facebook effectively monetize mobile. And if so, what models might it employ?

Dorrian_Porter_headshotOur panelists - a Fortune 100 chief marketing officer, an award-winning ad industry creative director and the CEO of one of the most innovative mobile marketing solution providers weigh in on this very hot topic.

 

>> CLICK HERE to Listen to: Social + Mobile + Local & The Facebook Free-Fall (Roundtable Pt 3) <<

(Approx 7:52)

Also, don't miss:

PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile

PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success - Mobile Roundtable (Pt 2)

Dorrian_Porter_headshotIn part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why "digital is dead" - and that mobile may soon be joining it.

In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW sponsor Mozes, on how his company and Coca-Cola have been quietly revolutionizing the way this iconic brand uses  Becher headshot 1 2011 web sizemobile to connect with consumers in amazing new ways - and why text may still be the killer app.

 

Along the way, we'll hear about how brands like Macy's are taking a cue - and launching new mobile marketing initiatives of its own.

MOBILE MARKETING ROUNDTABLE (PT 2): MOBILE 'HAPPINESS': COCA-COLA'S SECRETS OF MOBILE MARKETING SUCCESS

>> CLICK HERE TO LISTEN TO MOBILE 'HAPPINESS': MOBILE MARKETING ROUNDTABLE PT 2 <<

(Approx 6:26)

Like us on Facebook

Follow us on Twitter

And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1)

Becher headshot 1 2011 web sizeDigital is Dead...and mobile may soon join it.

That's the word from Jonathan Becher, chief marketing officer for enterprise software giant SAP, in a new Gen Wow Mobile Marketing Roundtable.

This time out, Becher is joined by Jordan Atlas, vice president/creative director for LA digital marketing powerhouse Ignited LA, and Dorrian Dorrian_Porter_headshotPorter, founder and CEO of longtime Gen Wow sponsor Mozes.

As many observers have no doubt noticed, Becher is one of only a handful of Fortune 100 CMOs with an active social media presence. In part one, I ask Becher Jordan Atlasabout his views on a report last week from Fortune magazine on the sorry state of CEOs and social media. Along the way, we'll hear why Becher is predicting the death of social (and mobile) - and his three recommended steps for companies looking to capitalize on the mobile channel.

MOBILE MARKETING ROUNDTABLE (PT 1): DIGITAL IS DEAD - AND SO IS MOBILE

Click Here to Listen to: GEN WOW Mobile Marketing Roundtable Pt1: Digital Is Dead - and So Is Mobile

(Approx 7:02)

Like us on Facebook

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And check out our new Gen Wow iTunes channel

-----------------------------------------------------------------------

 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

>>> IN STORES NOW: ORDER YOUR COPY HERE <<<

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