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Lil Wayne Uses Projection Mapping To Promo New Fashion Line (Video)

August 29, 2012

 

Call it mannequin madness.

A few weeks ago, Lil Wayne teamed up with Pearl Media to create a projection mapping experience to promote his Trukfit fashion line.

Not sure I get this particular song for this video, but the experience seems very cool - and just the latest awesomeness from Pearl (listen to my interview with CEO Josh Cohen on initiatives for brands like Evian and Lexus, here and here). 

In fact, we're so amped by Pearl's work, we're teaming up with them for a first-of-its-kind project this fall.

Stay tuned for more on that. Enjoy a little Lil in the meantime.

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Posted at 06:54 PM in Augmented Reality, Branded Entertainment, In-Store, Media Culture, Outdoor, Viral | | Comments (0)

Tags: 3d, advertising, ar, augmented, branding, cohen, dooh, evian, in-store, josh, lexus, lil, mapping, marketing, media, ooh, outdoor, pearl, projection, reality, retail, wayne

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