Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success - Mobile Roundtable (Pt 2)
Q&A: Foursquare's New 'Promoted Updates' & The Race to Make Location Click (Roundtable Pt 4)

Q&A: Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)

Jordan AtlasWill Facebook be able to save some face in light of its apparent free fall?

In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes (bottom).

Becher headshot 1 2011 web sizeAs I open up questions to the group, we get a perspective on Facebook's challenges in mobile. In recent days, key mobile marketing execs have left the company, news hit that 83 million Facebook accounts may be fake, and the stock has been hammered in the runnup to the end of its first lock-up period.

Can Facebook effectively monetize mobile. And if so, what models might it employ?

Dorrian_Porter_headshotOur panelists - a Fortune 100 chief marketing officer, an award-winning ad industry creative director and the CEO of one of the most innovative mobile marketing solution providers weigh in on this very hot topic.


>> CLICK HERE to Listen to: Social + Mobile + Local & The Facebook Free-Fall (Roundtable Pt 3) <<

(Approx 7:52)

Also, don't miss:

PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile

PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

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 OD_cover "... EXCELLENT ..."


“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly





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In latest days cellular marketing professionals have remaining the information hit that thousands of Facebook or myspace records may be bogus.

I think Facebook is a giant, i don't think there are social networks that can beat it. at the moment. By the way, i think Mark Z. made a very smart decision getting married the day before Facebook went public

very good post, congratulations!

António Manuel

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