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Q&A: Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3)

August 16, 2012

Jordan AtlasWill Facebook be able to save some face in light of its apparent free fall?

In part three of our August Mobile Marketing Roundtable, Jordan Atlas, VP/Creative Director for Ignited LA joins our conversation with Jonathan Becher, CMO of software giant SAP (middle image) and Dorrian Porter, CEO of longtime GEN WOW sponsor Mozes (bottom).

Becher headshot 1 2011 web sizeAs I open up questions to the group, we get a perspective on Facebook's challenges in mobile. In recent days, key mobile marketing execs have left the company, news hit that 83 million Facebook accounts may be fake, and the stock has been hammered in the runnup to the end of its first lock-up period.

Can Facebook effectively monetize mobile. And if so, what models might it employ?

Dorrian_Porter_headshotOur panelists - a Fortune 100 chief marketing officer, an award-winning ad industry creative director and the CEO of one of the most innovative mobile marketing solution providers weigh in on this very hot topic.

 

>> CLICK HERE to Listen to: Social + Mobile + Local & The Facebook Free-Fall (Roundtable Pt 3) <<

(Approx 7:52)

Also, don't miss:

PART 1: SAP CMO: 'Digital is Dead' - And So Is Mobile

PART 2: Mobile 'Happiness': Coca-Cola's Secrets of Mobile Marketing Success

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Posted at 06:47 PM in Branded Entertainment, Branded Widgets/Apps, Media Culture, Mobile Marketing, Social Media | | Comments (3)

Tags: advertising, atlas, becher, branding, ceo, chief, cmo, coca-cola, dorrian, events, ignited, in-store, jonathan, jordan, la, marketing, marketing, media, mobile, mozes, officer, porter, retailing, roundtable, sap, social, webinar

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In latest days cellular marketing professionals have remaining the information hit that thousands of Facebook or myspace records may be bogus.

Posted by: ECommerce Marketing | September 14, 2012 at 04:17 AM

I think Facebook is a giant, i don't think there are social networks that can beat it. at the moment. By the way, i think Mark Z. made a very smart decision getting married the day before Facebook went public

Posted by: Daniel | September 14, 2012 at 04:08 AM

very good post, congratulations!


Cumprimentos
António Manuel

Posted by: Antonio | September 13, 2012 at 09:06 AM

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