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SAP CMO: 'Digital is Dead' (And Mobile Is, Too): Mobile Roundtable (Pt 1)

Becher headshot 1 2011 web sizeDigital is Dead...and mobile may soon join it.

That's the word from Jonathan Becher, chief marketing officer for enterprise software giant SAP, in a new Gen Wow Mobile Marketing Roundtable.

This time out, Becher is joined by Jordan Atlas, vice president/creative director for LA digital marketing powerhouse Ignited LA, and Dorrian Dorrian_Porter_headshotPorter, founder and CEO of longtime Gen Wow sponsor Mozes.

As many observers have no doubt noticed, Becher is one of only a handful of Fortune 100 CMOs with an active social media presence. In part one, I ask Becher Jordan Atlasabout his views on a report last week from Fortune magazine on the sorry state of CEOs and social media. Along the way, we'll hear why Becher is predicting the death of social (and mobile) - and his three recommended steps for companies looking to capitalize on the mobile channel.

MOBILE MARKETING ROUNDTABLE (PT 1): DIGITAL IS DEAD - AND SO IS MOBILE

Click Here to Listen to: GEN WOW Mobile Marketing Roundtable Pt1: Digital Is Dead - and So Is Mobile

(Approx 7:02)

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 OD_cover "... EXCELLENT ..."

 

“Through persuasive arguments and Q&A's with the major players in advertising, Mathieson makes an excellent case for greater creativity and outside-the-box thinking backed up with solid ideas."

Publisher's Weekly

 

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