Mustang's not horsing around when it comes to social media.

In an innovative new social game, consumers can use the very cool Mustang Customizer to design their dream Mustangs, and then compete to win the car by spreading their creations as early and often as they can through social channels.

This works on a lot of levels. As I write in my book THE ON-DEMAND BRAND, in the digital age, it's all about "Accentuating The P-O-S-itive." That is, creating experiences that are Personalizable, Ownable & Sharable.

In the on-demand era, the Web is no longer merely about content retrieval. It's about real-time content creation, participation, collaboration and exhibition. And this effort embraces all of these notions within a gamification dynamic that's sure to catch on with the brand's most avid fans.

Hat tip to Adverblog for the very cool find. 

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