MINI ID's Your Driving Style & Offers You A Cup of Coffee to Match (Video)
October 01, 2012
Coca-Cola may have its Happiness Trucks, but MINI wants to make you some coffee.
According to an Ad Age report on a new campaign in the Netherlands, the irreverent auto brand will identify your driving style, and then offer up a coffee to match it.
Brewed up by JWT Amsterdam, the effort involves sending out six specially equipped "Coffee Bar" MINIs out to corporate campuses to let people take test drives. Along the way, computer chips analyze the driver's driving style, and automatically link it to a matching coffee profile.
So, crazy ass drivers get an industrial-strength espresso, while slow pokes may get a mild americano.
While efforts like Coca-Cola's Happiness trucks, tables, traffic jams, vending machines and so forth seem very organic and on-brand, this campaign is more of a stretch.
But hey, if you're out to create some coffee-induced buzz, this might just be your cup of Joe.Read more, here.
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