This Week: New Book, New Recognition
March 28, 2013
Forgive the moment of self indulgence, but this is turning into a fun week around here.
First, my new book is out this week.
I say that (very) loosely because this time out, I was part of a team with Luke Sullivan ("Hey Whipple, Squeeze This"), Bruce Bendinger ("Copy Workshop") and an army of others, with each of us contributing a chapter on a different topic related to helping young people launch careers in advertising, marketing, branding and more.
As Jeff Goodby puts it, it's "A 322-page jobs program for the best and the brightest."
Special thanks to publisher Bendinger and Laurence Minsky, associate professor at Columbia College Chicago, for bringing us all together for the project.
To top it off, I opened up the paper today to read congratulations to myself and other finalists for the Sage Group/Wall Street Journal's "Marketers That Matter" for 2013.
As they say, it's an honor to be nominated among a list that includes Julie Washington, SVP/Chief Brand Officer for Jamba Juice; Laura Fay, VP Integrated Campaigns and Strategy for Cisco; Meredith Hoffer, Director of Marketing for Google; Sandra Lopez, Marketing Strategy Director, New Business, for Intel – and many others.
All kinda cool, right? Now back to work...
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