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Interview: AKQA CEO Tom Bedecarré (Pt. 3) - On Coca-Cola, Target & AKQA's #1 Core Value
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Interview: AKQA CEO Tom Bedecarré (Conclusion) - Alternate Reality Games, Location-Based Marketing & Targeting

May 07, 2013

OD_Tom_Bedecarre_AKQA

In the conclusion of this source interview for my book, THE ON-DEMAND BRAND, AKQA CEO Tom Bedecarré offers his view of alternate reality games (ARGs), social media, location-based marketing and that most controversial of issues: targeting.

CLICK HERE to listen to: Tom Bedecarré, CEO, AKQA (Conclusion): ARGs, Social Media, Location-Based Marketing & Targeting

 

 

(Approx. 5:45)

Posted at 01:50 PM in Advergames, Augmented Reality, Branded Entertainment, Branded Widgets/Apps, Games, Hypertargeting, In-Game Advertising, In-Store, Integrated Campaigns, Media Culture, Mobile Marketing, Social Media, User-Generated Content, Viral, Web | | Comments (0)

Tags: advertising, akqa, alternative, apps, ar, bedecarre, branding, games, gaming, lbs, location, marketing, media, mobile, reality, retail, social, targeting, tom

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