While most auto brands seem content using mobile as a pure-play marketing channel, Mercedes-Benz is turning it into an in-car account management app.

At its most essential, the in-car app is an extension of a smart phone and tablet-based account management tool first introduced in 2009 by Mercedes-Benz financial services. Now it is being integrated within navigation console of many model year 2013 vehicles.

In all cases, drivers can use the apps to make payments on their vehicles, access account information, get pay-off information, receive payment reminders and even sign up for auto-pay. And yes, when you start thinking about your next Mercedes, you can use the app to calculate payments.

I do think this could/should be further integrated with OnStar-style concierge services to give drivers access to anything they need while driving.

How might an innovative CRM solution like this thrill your customers while cutting down costs and streamlining operations?

The concept is definitely worth a test drive.

Read all about it, here.

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