In part three of this source interview for my book, THE ON-DEMAND BRAND, AKQA CEO Tom Bedecarré shares insights on a few more of his agency's most successful initiatives - including Design The World a Coke and the holiday iPhone app for Target - as well as how AKQA organizes itself around its #1 core value: Innovation.

 CLICK HERE to listen to: Tom Bedecarré, CEO, AKQA (Pt. 3): Coca-Cola, Target and AKQA's #1 Core Value

(Approx. 4:56)

   

 

 

More from my source interview with AKQA CEO Tom Bedecarré, for my book, THE ON-DEMAND BRAND.

In part two, Bedecarré talks about some of AKQA's all-time greatest initiatives, beginning with the Nike PhotoID mobile app (see the YouTube video above for the latest version of the app, which enables you to design sneakers with Instagram photos). Along the way, we'll learn that for all the hype that surrounds Facebook, Bedecarré believes it remains grossly undervalued by marketers.

Listen to: Tom Bedecarré, CEO, AKQA (Pt. 2): Nike, Visa & the Surprising Power of Facebook

 

(Approx. 5:10)

Tom Bedecarré is succeeding like few others in creating the ad agency of tomorrow, today.

In part one of an expansive source interview for my book, THE ON-DEMAND BRAND, Bedecarré shares the behind the scenes steps he took to shape what is arguably one of the most forward thinking digital marketing firms in the world

"There are a lot of advertising people who want to hang onto the past, want to hang onto 30-second television commercials and full-color magazine ads, and I think it's very hard to catch up," he tells me, with considerable understatement, before explaining how his team started putting the pieces in place a decade ago to capitalize on this amazing new era.

 

Over the next few days, I'll share more from this interview, including Bedecarreé's insights on some of today's mos exciting new channels, as well as his firm's most famous digital initiatives, from Design The World A Coke, to Nike PhotoID, to the Target snow globe iPhone app and more. 

Tom Bedecarré, CEO, AKQA: Building The Agency of Tomorrow, Today (Pt. 1)

Listen to: AQKA CEO Tom Bedecarré Pt 1: The Agency of Tomorrow, Today

(Approx. 3:10)

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