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December 20, 2013

 

It's nice to see a Super Bowl advertiser using what looks to be a very cool mobile augmented reality app as a way to engage fans in fun ways. Among other things, this Blippar-powered app enables you to shoot selfies with your favorite NFL players to show you're #fanenough. Can't wait to try it out!

Read more here.

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Posted at 11:14 AM in Augmented Reality, Branded Entertainment, Branded Widgets/Apps, Integrated Campaigns, Interactive Television, Media Culture, Mobile Marketing, Social Media | | Comments (0)

Tags: adbowl, advertising, app, ar, augmented reality, branding, marketing, mobile, pepsi, super bowl

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