Q&A: Tom Nicholson, The Father of 'Social Retailing' (Pt 1)
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Q&A: Tom Nicholson (Pt 2): ROI from Augmented Reality & Social Retailing

OD_Tom_Nicholson In part one of my interview with Tom Nicholson, we learned about an amazing augmented reality-cum-social media initiative designed to supercharge the in-store shopping experience.

In part two of this exclusive source interview for my book, THE ON-DEMAND BRAND, I ask Nicholson - founder of Icon Nicholson and more recently, Nicholson NY - what kind of results this initiative has generated so far.

Part 2: Social Retailing ROI

(Approx 3:54)


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